Vinusto eyes expansion to more clusters after success in Chanderi, Sambalpur

Vinusto, successfully engaged with 50 weavers of Chanderi who partnered for the profit-sharing model (munafe main sajhedaarii),and has positioned itself as - ‘Internet par unki dukaan’.As a part of the model, 65% to 70% of the sales proceeds of all unstitched products go to the group of weavers in Chanderi. As its company policy, Vinusto solely buys fabric from weavers and does not involve any middlemen. Keeping in line with this, more than 100 weavers in Sambalpur, Odisha, and craftsmen in Jaipur supplied the raw materials required for production. As a testament to the much-loved business model, Vinusto was able to help weavers and artisans through the three phases of the pandemic by ensuring their earnings do not get hampered.